# Abinash Singh - AI-Powered Lifecycle Marketing Architect | Director-Level Growth Strategist | Driving $10M+ in Revenue
Source: https://hello.cv/abinash
Varanasi

## Links
- LinkedIn | https://www.linkedin.com/in/leads-to-buyers/

## About
Highly accomplished Marketing Strategist with over 7 years of expertise in orchestrating AI-driven lifecycle campaigns and advanced marketing automation. Proven track record generating over $10M in attributed revenue across B2B SaaS, fintech, and financial publishing, excelling in HubSpot administration and automation optimization. Adept at architecting scalable customer journeys that predictably convert leads into evangelists within high-velocity environments.

## Work
### Growth Architect | Independent
Led independent marketing architecture initiatives, driving significant backend sales through advanced automation and email strategies.
- Designed and executed sophisticated email and automation workflows, directly generating over $2M in backend sales within the first year.
- Developed and optimized scalable campaign calendars and lead nurturing sequences leveraging HubSpot and behavioral triggers for enhanced engagement.
- Streamlined content approval processes and improved stakeholder coordination, accelerating campaign deployment and market responsiveness.
### Lead Funnel Architect | Zero Percent / Nurp
Orchestrated comprehensive lead funnel strategies, contributing $1.5M in revenue and maximizing sales efficiency through advanced marketing automation.
- Generated $1.5M in revenue by designing and implementing high-impact multi-segment email campaigns, Video Sales Letter (VSL) funnels, and sales enablement assets.
- Engineered and deployed advanced lead scoring models and automated routing systems within HubSpot, significantly boosting sales team efficiency.
- Implemented robust attribution reporting frameworks to precisely track lead progression and optimize funnel performance across the entire lifecycle.
### Senior Copywriter – Product Marketing Focus | Tradesmith
Created high-converting product marketing campaigns, leveraging data-driven segmentation and cross-functional collaboration to drive engagement.
- Developed product launch campaigns with integrated content marketing, performance marketing, and AI-driven personalization, lifting engagement and conversion.
- Partnered with product, marketing, and leadership teams to ensure brand positioning and messaging consistency across channels.
### Marketing Copywriter | Money Map Press (Agora)
Produced impactful marketing copy, driving significant backend revenue and optimizing customer journeys through behavioral email flows.
- Delivered $133K+ in backend revenue via conversion-focused campaigns, including cart recovery automation, upsell sequences, and launch funnels.
- Applied behavioral data insights to improve segmentation and drive higher ROI per campaign.
### Freelance Financial Marketing Strategist | Various
Provided strategic financial marketing consulting, orchestrating full-funnel campaigns for diverse financial publishers to achieve substantial sales.
- Directed end-to-end marketing funnels for multiple publishers, achieving consistent six-figure results.
- Created brand positioning strategies, lead magnets, and multi-platform content campaigns to expand reach and accelerate lead acquisition.
### Financial Copywriter | Equitymaster (Agora)
Developed critical financial content, including renewal sequences and product positioning, while ensuring brand consistency and compliance.
- Produced renewal sequences and product positioning frameworks for financial publications, driving retention and customer loyalty.
- Ensured regulatory compliance and brand consistency across all communications.
### Senior Associate – Client Success & B2B Communication | Fiserv India
Managed global client accounts and recovered substantial revenue through strategic B2B retention campaigns.
- Managed enterprise-level client portfolios, recovering $500M+ in revenue through B2B retention campaigns and strategic relationship management.
- Led change management initiatives to align customer success and sales operations with growth targets.

## Education
### University/College Not Specified | Communication and Public Speaking

## Skills
### HubSpot Administration
Proficient
- Lead Scoring
- Segmentation
- Automation
- CRM Management
### AI Workflow Design
Proficient
- Make
- Zapier
- n8n
- Process Automation
### Email Campaign Orchestration
Proficient
- Journey Mapping
- Lead Nurturing
- Drip Campaigns
### Funnel Optimization
Proficient
- Attribution Reporting
- Conversion Rate Optimization
- Sales Funnels
### Sales Enablement
Proficient
- Revenue Operations Alignment
- Sales-Marketing Alignment
### Data Management
Proficient
- Data Hygiene
- Integration Management
### Marketing Analytics
Proficient
- Google Analytics
- Marketing Attribution Tools
- Dashboard Creation
### Copywriting
Proficient
- Personalization
- Compliance Expertise
- Direct Response Copy
### Campaign Management
Proficient
- Campaign Calendar Management
- Content Approval Process Management
- Stakeholder Coordination
### Product Marketing
Proficient
- Market Positioning
- Product Launches
### Financial Marketing
Proficient
- Fintech Marketing
- Financial Publishing
- Investment Marketing
### B2B Marketing
Proficient
- SaaS Marketing
- Client Success
- B2B Communication
### Strategic Planning
Proficient
- Growth Strategy
- Revenue Generation
- Business Development

## Awards
### Best public Speaker in North Delhi District
Toastmasters International | 2013-02-14
I participated in the Delhi public speaking championship, and bagged the first position for giving an emotionally resonating speech on my internal struggles and the breakthrough I achieved in my personal life as a result of the pain I was going through. The topic I spoke on was called - The Wall.

## Source
Read this profile on Hello.cv: https://hello.cv/abinash
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